Join us in the latest session of our enlightening Fireside Chat Series, where our CEO, Roi, engages in a thought-provoking conversation with the brilliant minds of Eran Yaniv and Keith Butler. In this session, we delve into the transformative journey of Perfecto, exploring key insights and lessons learned in the realms of sales strategy and organizational growth. Eran Yaniv, a serial entrepreneur with two significant exits under his belt and currently the Founder of Sidetalk, shares his unique perspectives on the "Hero Methodology" and the evolution of sales processes. Keith Butler, President and CRO of Observe, brings his extensive experience to the table, discussing professional sales leadership and the importance of partnerships. In this candid conversation, Eran and Keith recount their journey at Perfecto, the pivotal moments that defined their success, and their strategic approach to building a scalable sales machine. From the challenges of founder-led sales to the importance of integrating sales and marketing, this session is packed with valuable takeaways for anyone looking to elevate their go-to-market strategy. About Our Guests: Eran Yaniv: A serial entrepreneur currently leading Sidetalk and the chairman of Trendemon. Eran has a wealth of experience in transforming startups and scaling businesses through innovative sales strategies. Keith Butler: President and CRO of Observe, Keith has held leadership roles in various companies, including Perfecto, RSA, and BMC. His expertise in sales and go-to-market strategies has been instrumental in driving organizational success. Visit us @ www.spotlight.ai Email us @ info@spotlight.ai Follow us @ www.linkedin.com/company/spotlight-ai Tweet with us @ https://twitter.com/Spotlightai_X

Join us in the second session of our enlightening Fireside Chat Series, where our CEO, Roi Carmel, sits down with the legendary Tom Schodorf to delve deep into the nuances of value selling. With decades of experience transforming sales strategies and scaling businesses, Tom brings a wealth of knowledge from his time at IBM, BMC, and as the CRO of Splunk, where he spearheaded the company's meteoric rise from $30 million to $1 billion in revenue. In this candid conversation, Tom shares his journey, the pivotal moments of his career, and his perspective on value selling as a cornerstone of modern sales strategies. About Our Guest: Tom Schodorf, a renowned figure in the tech industry, has made significant contributions to the sales domain through his roles at IBM, BMC, and Splunk. Currently, as a consultant, coach, and angel investor, Tom advises CROs and CEOs on go-to-market strategies, sharing insights drawn from his rich career. Visit us @ www.spotlight.ai Email us @ info@spotlight.ai Follow us @ www.linkedin.com/company/spotlight-ai Tweet with us @ https://twitter.com/Spotlightai_X

Dive into the essence of value selling with Ruvi Kitov, former CEO of Tufin, in this enlightening episode of the "Value Sales Fireside Sessions", hosted by Roi Carmel. Ruvi shares his 20 yr journey from founding Tufin to becoming a key advisor and investor, focusing on the pivotal role of value selling in transforming sales strategies. Discover the challenges of scaling sales teams, the importance of aligning with customer needs, and the future impact of AI on sales. This session is a must-watch for sales executives and entrepreneurs seeking to elevate their sales approach and achieve lasting business success. Visit us @ www.spotlight.ai Email us @ info@spotlight.ai Follow us @ www.linkedin.com/company/spotlight-ai